This story began when we took a risk to try something new. It has evolved into a desire, a burning passion within to push our creative boundaries.
ÜP is a creative platform for music lovers and creatives alike. A place where we can grow together and chase life’s euphoric moments.
The journey will not always be smooth sailing but sometimes in life you just have to say f*ck it.
As the wise Lil Dicky once said,
“I just wanna do it my way
And turn the whole game sideways
And show people you ain’t gotta be resigned to the highway
You can make a path while these motherf*ckers drive straight”
Here we are, doing it our way.
Let’s Begin